Emota Agency commissioned me to lead the creative process of animating and directing a captivating series of stop motion animated videos, each ranging from 30 to 60 seconds in length. The client, Blue Buffalo, a well known pet food brand. The objective was to effectively promote their exciting new line of fresh pet food through engaging paid ads, strategic social media campaigns, and collaborations with online pet food retailers, including chewie.com. Throughout this endeavor, I meticulously crafted style frame concepts, meticulously designed storyboards, and animated a total of 10 commercials for the campaign.