Sun Bum

I was contracted by Sun Bum as an animation director and given the exciting task of developing a series of short videos to promote their Baby Bum brand. With an eye for creativity and attention-grabbing content, I produced over 30 animated videos that were showcased on their website, social media, and paid advertisements.

To make these videos truly special, I developed several stylized concepts, eventually deciding to highlight each Baby Bum character from various scenic locations across Oahu, Hawaii. Despite the challenge of adapting the brand’s 3D character designs into a 2D paper cut-out style for animation, I was able to bring the lovable characters of Bean Bag the pig, Duke the gorilla, Stoke the crab, Meow Meow the cat, and Coco the pelican to life in a way that was both engaging and unique.